Thursday, August 4, 2016

Think about Image Optimization, That will help you to speed up your site.


image-optimization
Reduce image file size

This is important to increase Google Page Speed score.


Yes, I'm going to say about your images which are waiting to get your permission to upload themselves on your site.  We believe that big and high- res images are better for user experience, But often they have a very large file size and take a long time to load your site or page. So, take images in Kb not Mb. It can be between 100kb to 500kb in large. 

As a designer when I'm using Photoshop to edit or optimize images for web then I don't care about PPI or DPI, Because they are not necessary to web displays, but they are important for printings. Check below 2 images are saved with different dpi, but you won't see any gap between them in quality. 


800 x 534 at 300dpi
   Photo Credits : Clipping Path Specialist
800 x 534 at 72dpi
Above both image file size that are the same 177kb, Respectively. There isn't any impact in file size by increasing or reducing the dpi. When we need to make our image under 500kb then think on it's dimensions (width and height of image). Because an image at 800 x 534 contains 427200 pixels, That's what determines the file size. So, a larger image contains more pixels, As a result file is larger. 


However, when you are using Photoshop to prepare your images, you should aware on width-height and choose "Save for Web" to save it. 

If you are not familiar with Photoshop, you can compress your images to get a smaller file size by some online tools, such as  Compress JPG , Tiny PNG , Compressor io and so on.    
  

Monday, May 4, 2015

SEO for Facebook Fan Page?


One of my friend asked me something like these.... 

Q: I would like to know that what to do for my facebook fan page to get ranked in first Google search results?

Q: I found some FB pages listed out there but I don't know what techniques they used, please share your suggestions?

I've presented on it's response through my research and real activities on Facebook Marketing. 


We know that a Facebook Fan Page is not a website even we need a good SEO optimization for it. Because, you know! my friend wants to get a ranked for his FB fan page in first Google search results like others. It is proved by, A facebook fan page can be reached via Search Engines. Here in below picture one of my experiment has proved something like that.

seo-for-facebook-fan-page

Here I found this Facebook Fan Page https://www.facebook.com/clippingpathspecialist through my search. Because this page well seo optimized even it is not a website. 

Lets see How to optimize your facebook fan page for search engines? I believe, "a picture is worth a thousand words" Therefore, I have to show you another image to present a glance for better understanding....


seo-for-facebook-fan-page


See these red marks.. Owner of this Fan Page made a SEO Title, H1 Tag, and a beautiful Meta Description with their targeted keywords like an on page optimization for a website. 

So, this is the On Page Optimization for a Facebook Fan Page. But these are not enough. Some notes are there more. Such as.. 

A. As far as possible, include a link to your fan page on other existing channels like twitter, google+, linkedin, quora, website, blog etc. 
B. Regular Status Update with your targeted keywords. 
C. After getting 25 likes Create a Custom Fan Page Vanity URL.

Lets talk about FB vanity URL . I mean there are many advantages with fan page vanity url Such as..

1. It is going to take your keyword through your Brand Name or Service Description. If you notice, My example of the fan page is going to carry this keyword clippingpathservice. That means https://www.facebook.com/clippingpathservice . 

2. A vanity URL easier to remember, share and use. 
3. This type of url reflects an outlook of your site or business. 
4. A Social Media Fan Page Vanity URL is Unique. So unique "URLs are heavily weighted by search engines". 


Conclusion :
You can make your vanity URL with your brand or company name and you can add a keyword if it makes sense, but avoid keyword stuffing. Actually, It depends on your needs! In this case, I would say, If your brand name is so powerful and recognizable then you can choose it. Otherwise, I have to suggest you to take keywords related to your company services. Because, they can fill your targets via search engines. I mean when visitors will search these type of services [like your keywords] then Search Engines will show yours.

About
Bijutoha
Graphic Designer and Online Marketing Professional



Saturday, June 21, 2014

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Which are the Familiar Features of Most Editing Software?



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